Founded in 2012, Beta Public Relations is a full service PR firm bringing broad expertise to commercial clients and agencies of all sizes.
BetaPr is proud to have grown a team of highly-qualified individuals with varying expertise working throughout Arizona. Collectively, our staff has over 40 years of experience, enabling us to drive results that meet our clients’ objectives and goals.
Meet the Team
Bryce Snyder
Principal and Public Relations Manager
Mr. Snyder has extensive experience managing projects with public involvement and community relations needs throughout the state of Arizona and greater southwest. His innovative thinking has proven to his clients time and again that he can effectively develop and implement community relations and public involvement programs specific to the needs of any project in the planning, design or construction phase.
Trained as a Landscape Architect, Mr. Snyder has managed numerous public sector projects, acting as a liaison between project engineers and public/private stakeholders. This experience has allowed him to become familiar with planning, design and construction practices. He has also fostered great working relationships with central and northern Arizona media outlets to effectively communicate to targeted public audiences.
Mr. Snyder’s diverse background includes the development of integrated public involvement plans, graphic design, project-specific website design and maintenance, print and radio advertising and the strategic distribution of public announcements. A long-time resident of Arizona, Mr. Snyder continues to work extensively with Northern Arizona municipalities on a wide variety of successful projects. From small to large-scale projects, Mr. Snyder welcomes a challenge and sees every project as an opportunity for success.
Conner Cassens
Vice President and Sr. Project Manager
Prior to graduating from Northern Arizona University, Mr. Cassens’ professional experience focused on effectively communicating with a variety of customers and issue resolution. As part of the BetaPr team, his focus has been on media coordination, development of marketing and advertising materials and community outreach efforts. Mr. Cassens is involved in a project from start to finish. From the initial outreach process until final completion, he serves as the point-of-contact for both our clients and stakeholders. Knowing that each project is unique in its own way, Mr. Cassens developed the skills and know-how to ensure that each project ends with a successful conclusion.
He is recognized as a strong communicator with exceptional interpersonal, organizational, and time management skills. He supports the hands-on aspect of community involvement, often serving as the public contact in door-to-door campaigns or fielding public concern on project hotlines. Being able to connect with a variety of public interests allows him to build credibility and support for your project through personal interaction.
Mr. Cassens is an integral BetaPr team member on several infrastructure improvement projects requiring stakeholder notification and public relations services during design and construction, proving him to be a valuable resource to clients who have a wide variety of communication or PR needs.
Makena Rettke
Community Relations Specialist
As the latest addition to the BetaPr team, Ms. Rettke brings a unique perspective to public involvement based on her expertise in marketing, advising, and customer service. Ms. Rettke honed her social media and oral communication skills in her previous experience as a Marketing Ambassador, allowing her to easily connect with the public to field comments and keep them informed. Currently serving as the Community Relations Specialist at BetaPr, she focuses on media coordination, community outreach efforts and the development of marketing and advertising materials. Her experience in everything from crafting marketing campaigns to creating strong relationships with varying specialists allows her to be a versatile asset to any project. Often answering a project hotline or meeting with clients face-to-face, Ms. Rettke makes lasting connections with each stakeholder she meets.
Ms. Rettke’s organizational, oral and interpersonal communication skills are essential to ensuring your project, brand or company has a voice; She makes sure that voice is heard loud and clear.
Katie Gould
Graphic Designer
Ms. Gould is a designer and marketing professional specializing in branding and graphic identity serving the global design market. Currently in the role of Graphic Designer at BetaPr, she focuses on taking a client’s needs and transforming them into creative design that aligns with their brand.
Her background includes extensive experience in digital marketing and graphic and web design, and a degree in Strategic Communication from Northern Arizona University. Having worked with multiple clients over the years developing branding and websites, Ms. Gould prides herself in creating a cohesive, personable identity that brings every project to life. A specialist in digital implementation, she innovates ways to make your brand accessible and appealing to audiences you want.
Savannah Searles
Accounts Receivable Administrator
Ms. Searles specializes in accounts receivable for Beta PR. Ms. Searles ensures that jobs are billed accurately according to scope. She works closely with project managers to ensure billing is submitted on time and through the correct processes to receive payments in a timely manner.
Ms. Searles’ background is in Accounting. She graduated from NAU and has many years of customer service experience along with much knowledge gained through working at accounting firms.